Twelfth men App Review

Covid-19 and the a number of lockdowns have hit sports activities onerous, together with mega occasions like Olympics and IPL. The area has clearly shifted from huge out of doors stadiums to the protection of the incessantly sanitized palms of gamers. Even as sports activities lovers look ahead to actual video games to begin, digital video games are seeing their finest moments.

The variety of avid gamers has gone up and lovers are spending extra time on digital gaming every single day. India’s first soccer devoted fantasy gaming app Twelfth Man, the flagship product of NxGn Sports Interactive launched in April 2020. It has efficiently grown into a powerful group of 500,000 customers.


However, what occurs when life returns to regular? Will the craze for fantasy gaming finish?

The Tech Panda requested Kush Desai, the Founder of NxGn Sports Interactive, and he says fantasy gaming is right here to remain.

Kush Desai with Sunil Chchetri

Craze for fantasy sport won’t ever die. I don’t see that happening as a result of I believe sports activities is one thing that connects everybody

“Craze for fantasy sport will never die. I don’t see that going down because I think sports is something that connects everyone,” he says.

The fantasy sport business in India is rising. Based on the report by Federation of Indian Fantasy Sports (FIFS) and KPMG, at the moment, there are greater than 90 million fantasy avid gamers in India, a quantity that’s anticipated to rise to round 100 million by the tip of 2020. The Indian fantasy market can also be projected to surpass US$5 billion within the subsequent two years.

A survey by the Indian Gaming League states that on-line gaming will stay a pattern in a post-pandemic shift, whereas many are keen to remain put for the following few months till circumstances enhance. 75.05% of the individuals have proven a powerful sentiment to proceed taking part in on-line video games even put up Covid-19.

An avid sportsperson and fan, Desai says it’s been robust.

“Sports in general has definitely taken a hit globally. Matches are happening without the fans watching. It’s a weird experience, watching these matches without fans cheering. It’s a period of adjustment, I think for everyone right now,” he says.

India’s First

Twelfth Man is a fantasy soccer app, as of now, the one one in India. It supplies a wide range of contest varieties, particularly, DFS, League, Live/Offline Trivia, Head-to-Head DFS and H2H League. It additionally provides financial and non-monetary rewards to the gamers. Twelfth Man, the fantasy soccer app can also be supported by The Twelfth Man Show on YouTube and Spotify.

The concept was to not simply be an app. Since soccer has been rising quite a bit for the previous five-seven years, we additionally wish to construct a group across the fan tradition in India

“The idea was to not just be an app. Since football has been growing a lot for the past five-seven years, we also want to build a community around the fan culture in India,” says Desai.

In soccer, twelfth man refers back to the followers.

“I’m a huge fan of football, but more than that, this app has been created by the fans, for the fans, to bring the fans closer to the sport,” he says.

Twelfth Man Origin

Desai, who completed his undergrad from Boston University is an avid soccer participant himself and knew {that a} 9-5 job received’t fulfill his creativity.

“I was looking for jobs, but I wasn’t really looking forward to doing a regular job. After university, one thing I knew for sure was that I wanted my career to revolve around football,” says the 23-year-old CEO.

I’m an enormous fan of soccer, however greater than that, this app has been created by the followers, for the followers, to convey the followers nearer to the game

Though cricket is the most well-liked sport in India, soccer has been rising. Desai says, akin to cricket, soccer too wants much more consideration given to it, which was one of many causes he selected soccer and never cricket.

“If I wanted to do anything, it had to be around football,” he says.

He reveals that he has additionally been an avid fantasy gaming person since 10th grade.

“I got this idea that since no one has made a platform that focuses solely on football, why not move back to India and then make a platform that’s dedicated to football,” he says.

Riding the Fantasy Gaming Wave

Riding the fantasy gaming wave in India, at the moment, the app follows the freemium mannequin and provides the customers an choice to play without spending a dime as effectively. In a brief span of time, the app has gained greater than 10,000 followers on Instagram, about 73,000 web page likes on Facebook, about 150,000 subscribers on YouTube, and about 5,000 followers on Twitter. Close to 500,000 installs, the app is averaging about 100,000 month-to-month.

“We’ve got a really good response, which I’m happy about. The premier league restarted, so the new season, I think is getting better,” says Desai.


The startup roped in Indian soccer legend Sunil Chhetri as its model ambassador just a few months in the past, a dream come true for Desai and an enormous win for the app.

“It’s been a dream working with him. He’s one of the nicest guys ever,” he gushes.

The long-term plan of Twelfth Man is to grow to be the go-to soccer app and one of many greatest soccer communities in India with particular give attention to supporting the expansion of fan tradition in India, making a optimistic impression on Indian soccer.

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